Brand Marketing

We know what it means to build brands. We specialize in creative strategies that deliver sharp, differentiated messages to the right audiences. Strong, bold ideas, flavored with humor and creativity, account for some of our most successful campaigns. We've arranged reading circles in Starbucks stores to promote literacy; dreamed up a "drive-by" flirting contest to launch a sexy sports car; and turned up the temperature on The Weather Channel's innovative sun safety education campaign.

Business-to-Business

We have developed innovative business-to-business communications programs designed to help clients effectively market products and services for companies ranging from Sharp Electronics to Bain Capital. Our integrated service approach brings together strategic positioning, aggressive business and trade media relations, industry analyst relations, thought leadership and executive visibility tactics.

Technology

Stanton Crenshaw technology expertise extends from launching companies with new and emerging technologies to cultivating relationships with industry thought leaders, industry analysts and influential media. We develop a strategic communications plan that helps our clients claim leadership and capture mind share in business press, IT publications and financial outlets.

Corporate and Financial Communications

We help clients enhance corporate reputation, manage change, and meet marketplace demands, reaching investors, analysts, media, employees, community, customers and regulators. Our strategic insights and understanding of the financial marketplaces have assisted private investment firms, listed companies and financial technology firms in moving their businesses forward.

Healthcare Communications

Our well-rounded healthcare background makes us experts in delivering strong and effective DTC campaigns, public education and advocacy initiatives, and corporate visibility. Our product experience includes blockbuster drugs and well-known OTC and nutritional brands, with emphasis on marketing to women and lifestyle marketing. We also have extensive knowledge of the provider care and managed care industry.

Crisis and Issues Management

Through ongoing audience and industry tracking, Stanton Crenshaw offers combined issues monitoring and crisis management programs designed to anticipate challenges to our clients' reputation and maintain a foundation for preemptive communications. We also identify emerging issues that may affect realization of our clients' business objectives.

Higher Education Communications

We have helped a variety of higher education institutions including Case Western Reserve University, the Weatherhead School of Management, and the University of Michigan Business School, differentiate in the marketplace with communications that are strategic, distinct and influential. Whether a large university or a school within a university trying to make its own mark, Stanton Crenshaw leverages its expertise to build a program that defines the brand and puts everything in a context that reinforces key messages to drive positive awareness over the long term.