Radio Shack
Company Website: www.radioshack.com
We scored a homerun for RadioShack by helping the retailer leverage its sports sponsorships to connect with fans by creating the RadioShack Xtreme Fan Contest, which is going strong in its second year; the campaign scores national media attention, drives online and in-store traffic and uncovers some of the most passionate sports fanatics around!
Case Study
To support the launch of LifeWise, a new brand of personal health products carried in RadioShack stores, Stanton Crenshaw Communications created The LifeWise Heart Truth Pledge. This national call-to-action addressed the fact that heart disease is the number one killer of women and positioned the brand as a change agent that could help facilitate a simple, one-step-a-month approach to improve heart health.
We identified several opportunities to connect with women and empower them to take control of their heart health, including: reaching them with credible spokespeople via media, building an online community that dispensed weekly tips and motivation messages, a partnership with the National Heart, Lung, and Blood Institute (NHLBI) that included sponsorship of its Red Dress tour, a national Heart Truth Pledge Challenge promotion and grassroots delivery of campaign messages via special events.
Hard-hitting coverage included segments on “The View” and articles in national magazines such as MORE. Even more impressive, this program achieved real results; driving product sales and helping people achieve health goals.