Starbucks
Company Website: www.starbucks.com
- Starbucks Foundation Awards US$2 Million to Help Bring Clean Water to Communities around the World
- Starbucks Coffee Thinks Green This Earth Day With A Myriad Of Activities, Both Online And Off
- Savor The Sights, Sounds, And Flavors Of Latin America At Starbucks This Spring
- New York Metro Company-Operated Starbucks Stores Convert All Fresh Bakery and Lunch Products to Zero
- Coffee By Day, Creativity By Night
Brewing Success: Starbucks didn't have far to turn when they sought to increase the visibility of their cause marketing campaigns. With our blend of creativity, skillful execution and far-sighted planning, we have constantly produced year-over-year results in both media penetration and goals achieved. Some of our strategies have called for arranging local personalities to participate in a back-to-school book drive, executing a guerilla marketing campaign to get their "angels" on NBC's "Today" Show and the "CBS Early Show," and reaching out to the community in times of local crisis. Our "Coffee College," "Queen of the Bean" coffee tasting events and seasonal product launches all provide "uncommon grounds" for warming up the media.