Helping Parents Make the Call

For kajeet, a new pay-as-you-go cell phone service made from a tween’s point of view, Stanton Crenshaw needed to walk a fine line between promoting the brand as fun and “cool” service for kids, and communicating its benefits to parents.  We developed a campaign to complement the brand’s ad positioning by promoting it as a great tool for parents who want to stay connected to their kids, while offering them independence in an increasingly mobile world.  Securing feature coverage on the CBS Early Show, The Washington Post, Chicago Tribune, Gannett newspapers across the country, as well as TV coverage on ABC affiliates in major markets one could say that we’ve been successful at “making the call” to media.