Kajeet Names Stanton Crenshaw PR Agency of Record
New York, May 22, 2007 - Stanton Crenshaw Communications, a leading mid-sized public relations firm, announced it was selected to handle public relations for kajeet(TM), a new pay-as-you-go cell phone service created from a kid’s point of view and tailored exclusively for kids and parents navigating the tween years. It is estimated that 5.3 million U.S. tweens (more than one in three) own a cell phone, and that number is expected to double in the next three years.
With a focus on Moms of the tween set, Stanton Crenshaw has developed a customized public relations program designed to convey kajeet’s unique product and service offering for kids and families. To build awareness of kajeet and maintain ongoing exposure, the media relations program consists of outreach to national media, including product and consumer electronics press, lifestyle, women’s and parenting outlets as well as youth-oriented media. The campaign also centers on building a corporate brand profile, which includes outreach to industry analysts, a thought leadership effort for kajeet’s founders and building relationships for the brand with third-party experts in topics relevant to helping kids and parents make decisions about the role mobile technology plays in their lives.
The launch, which kicked off March 21st, has already resulted in placements on ABC affiliates nationwide, including WABC “Eyewitness News” in New York and KABC “Eyewitness News” in Los Angeles. Additional media highlights include CBS Evening News, CBS “Early Show”, The Washington Post and Yahoo! Tech Advisor. “Great public relations starts with great stories, and there’s no question that kajeet has a great story to tell,” said Daniel Neal, CEO of kajeet. “Stanton Crenshaw is doing a terrific job of helping us get that story out to the media and to the moms and kids we hope to serve.”
Founded in 2003, kajeet is the pay-as-you-go cell phone service made from a kid’s point of view. With kajeet, kids get a new world of mobile communication, customization and entertainment, and parents can feel good about getting a kid a cell phone with no long-term contracts, no surprise overages and no expiring minutes. kajeet and kids: use it for talking, use it for texting, use it for sharing, use it for playing...use it for good.(TM) www.kajeet.com