Getting the Public Charged About Recycling

SC Marketing Green

Ten years ago, the battery industry turned to Stanton Crenshaw to create a compelling call-to-action around its nationwide, industry-funded program to collect and recycle used batteries and cell phones.  Recently we helped refresh and expand our program by getting up-and-coming environmental “influencers” behind the recycling message.  One important and influential figure is Danny Seo, “the ecostylist to the stars.” As the author of several books, editor-at-large for County Home magazine, and the host of a weekly Sirius Radio show, Danny has become popular with younger generations and has helped extend the industry’s recycling message to fashion, lifestyle, and youth media.

For Earth Day 2007 we worked with Danny during ELLE magazine’s Green Room Event at Grand Central in New York City.  As a result, the nearly 10,000 individuals passing through the station were encouraged to protect the environment by recycling their rechargeable batteries.  Danny’s relationship with ELLE also helped generate print coverage for our client inside the magazine’s “green” issue. Most recently, we were featured in a segment on Live! with Regis and Kelly, which highlighted the industry battery recycling program alongside other simple and free ways consumers can help protect the environment, and we were included in a segment on the CBS Early Show which discussed the RBRC program as a great resource for individuals looking to create an eco-friendly home