SHOP.com Names Stanton Crenshaw for PR

NEW YORK, August 18, 2008 – Stanton Crenshaw Communications, a leading mid-sized public relations firm, announced today it was selected to handle public relations for SHOP.com, the destination shopping comparison engine designed for women.

Stanton Crenshaw will focus on enhancing SHOP.com’s reputation as a leading online destination for one-stop shopping for busy moms, gift givers and other consumers.  To build awareness of SHOP.com, Stanton Crenshaw will carry out an aggressive media relations program, leveraging the internal expertise of SHOP.com’s executive team, merchandising group and editorial panel, as well as the site’s practical benefits (e.g. convenience and savings) and unique features.

“We’re pleased to be working with Stanton Crenshaw during an exciting time in the evolution of the SHOP.com brand,” said Ken Goldstein, CEO of SHOP.com.

Launched in 2004, SHOP.com is the multi-merchant marketplace that enables consumers to conveniently find and compare products and prices from thousands of merchants.  Consumers can purchase on the SHOP.com web site using a proprietary universal shopping cart, OneCart®, or purchase directly from hundreds of partner stores. SHOP.com covers the widest possible range of brands and products covering clothing, shoes, kids & baby, beauty, home and electronics, among others. 

About Stanton Crenshaw Communications
Stanton Crenshaw Communications (www.stantoncrenshaw.com) is a full-service, mid-sized strategic public relations firm with strong specialty expertise in financial services, healthcare, technology, business-to-business, public affairs, corporate communications and brand marketing. Led by public relations veterans Alex Stanton and Dorothy Crenshaw, the firm is headquartered in New York City and employs 40 top industry professionals.