Stanton Crenshaw Announces Brand Strategy Practice
Discipline Broadens Firm's Expertise and Effectiveness
NEW YORK - July 2, 2007 Stanton Crenshaw Communications, a leading strategic public relations agency, today announced that it has formally added a new discipline - Brand Strategy and Messaging - to its award-winning communications capabilities. The division will be headed by Vice President and Director of Brand Communications, Tom Faust.
While Stanton Crenshaw has performed this work for a variety of clients over several years, the firm has seen increased demand over the past 18 months. The offering is available to both ongoing public relations clients and companies who understand the need to speak with “one voice” in compelling language across the company. Services offered include:
- Brand Positioning and Message Development
- Brand Perception Audits
- Executive Messaging Sessions
- Constituent Surveys
- Brand Logo and Tagline Development
- Brand Collateral Development
- Internal Communications
- Brand Rollout
“Our brand communications work began with clients who came to us for public relations but found that shoring up their message was a necessary first step,” said Faust. “News of this work spread quickly and we soon found companies without a PR need coming to us to develop corporate brand messaging as the core element of their entire range of marketing communications.”
Stanton Crenshaw’s approach goes beyond providing a set of sound bites by delivering real-life recommendations on expression of a corporate brand, as well as how to operationalize this expression to communicate sustainable value to clients’ most important constituents.
“The growth and evolution of our brand communications products made formal recognition of this capability a natural step,” said Alex Stanton, Stanton Crenshaw Communications cofounder. “We look forward to bringing our proven approach to more companies and brands who wish to reassess how they communicate about themselves to ensure maximum impact as they go forward.”
Stanton Crenshaw has completed successful brand messaging for organizations across such disparate fields as financial services, higher education, manufacturing, professional services and technology.