Stanton Crenshaw Honored With Silver Sabre Award

New York, May 13, 2008 – Stanton Crenshaw Communications, a leading mid-sized public relations firm, was honored with a 2007 Silver Sabre Award. The agency took home the prize in the Telecommunications category for its program for kajeet, a new pay-as-you-go cell phone service for tweens.

kajeet set out to achieve success in a hotly competitive niche market with its wireless service model and asked the agency to develop a campaign to promote it as a great tool for parents who want to stay connected to their kids, while offering kids independence in an increasingly mobile world. The agency directed a robust product loan/testing program with technology reporters, bloggers and gadget reviewers, resulting in reviews of the product and service, as well as opportunistic pitches timed to breaking news or trends. In addition, to reach and engage Moms and opinion leaders via a viral peer-to-peer, word-of-mouth campaign, Stanton Crenshaw orchestrated a highly successful Mom blogger tour.

The SABRE (Superior Achievement in Branding and Reputation) Awards are managed by The Holmes Group, a global public relations publishing operation that provides insight and intelligence to PR professionals via a weekly electronic newsletter, its bi-weekly thought leadership “executive bulletin,” its annual Report Cards on the North American and European agency businesses, and its website, at www.holmesreport.com.