Stanton Crenshaw Named for Entertainment Software Board Engagement
New York, August 21, 2007 – Stanton Crenshaw Communications, a leading mid-sized public relations firm, announced today that it has been engaged by the Entertainment Software Rating Board (ESRB). The ESRB is the non-profit, self-regulatory body which independently assigns ratings to computer and video games for content and age-appropriateness, enforces advertising guidelines, and helps ensure responsible online privacy practices for the entertainment software industry.
With a focus on online outreach to parents and influencers, Stanton Crenshaw’s program will educate consumers on the ESRB rating system for computer and video games as well as parental control features available on video game platforms, which allow families to manage the games their children can play by ESRB rating category. Stanton Crenshaw is also developing educational materials about the importance of parental controls on popular gaming systems, including the Microsoft Xbox 360, Nintendo Wii, and Sony PS3 and PSP. Additionally, Stanton Crenshaw will work to reinforce ESRB’s positioning as a leading example of the effectiveness of industry self-regulation to targeted news, business and trade media.
According to agency president Dorothy Crenshaw, ESRB will take advantage of Stanton Crenshaw’s significant strengths. She notes: “The ESRB engagement capitalizes on Stanton Crenshaw’s expertise in marketing to moms, as well as our experience building online word-of-mouth. We look forward to working with ESRB as the video game industry continues to thrive.”
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About Stanton Crenshaw
Stanton Crenshaw Communications (www.stantoncrenshaw.com)
is a full-service, mid-sized strategic public relations firm with strong specialty
expertise in financial services, healthcare, technology, business-to-business,
public affairs, corporate communications and brand marketing. Led by public
relations veterans Alex Stanton and Dorothy Crenshaw, the firm is headquartered
in New York City and employs 40 top industry professionals.