client: Starbucks
From Testing Your Environmental I.Q. to Planting Bulbs in Your Local Park, Starbucks Offers Something for Everyone
NEW YORK; Apr. 9, 2007 - With just two weeks until Earth Day, Starbucks Coffee is encouraging all those living in the New York Metro region to “go green” by getting involved with its many programs and events happening around the city—and online.
One way to get involved this year is by simply turning on the computer. Starbucks and Global Green USA have teamed up to encourage individuals to “click, play and learn” about global climate change and smart solutions with the launch of Planet Green Game. Through the online game - located at http://www.planetgreengame.com - players can explore a virtual world and learn how everyday decisions by individuals, cities, schools and businesses can impact the climate and environment. The game offers real-world examples of how individuals can change their own behavior and also influence the actions of community, political and corporate leaders to engage in the effort to stop global warming.
In Planet Green Game, players explore Evergreen, via their choice of transportation, and learn environmental factoids and tips that can be incorporated into their daily lives - whether it’s properly servicing a car for improved fuel efficiency or learning techniques to influence local public officials and corporate decision makers. Two online destinations include a virtual Planet Green Game movie theater, where “green” short films from the Gen Art online movie festival will be screened 24 hours a day, along with a virtual Starbucks store where players will be able to vote on environmental priorities the company should consider focusing on and email feedback.
Starbucks Ongoing Environmental Initiatives
Planet Green Game is just the newest addition to several ongoing environmental initiatives at Starbucks.
The Company also encourages New York customers to practice waste prevention by offering a ten cent
discount to people who bring in their own mugs. Another popular in-store initiative is Grounds for Your Garden, which is a year-round program offering complimentary bags of spent coffee grounds to customers, parks, schools and nurseries. This waste reduction program has become a popular way for gardeners across North America to enrich their soil and help their gardens flourish. Additionally, Earthwatch Expeditions give ordinary people an extraordinary opportunity to work in the field with scientists at sites around the world and contribute to environmental research.
New York Metro Earth Day Events
During the month of April, New Yorkers can dig in and get involved at various Earth Day events around the area. From planting bulbs to cleaning up parks, Starbucks invites everyone to paint the Big Apple green and help the environment. For information on specific local events, go to http://www.starbucks.com, stop in to your nearby Starbucks store, or contact Claire Beech at 646.502.3526. To learn more about Starbucks environmental programs, log on to our online 2006 Corporate Social Responsibility Report at http://www.starbucks.com/aboutus/csrannualreport.asp.
About Starbucks
Starbucks Coffee Company provides an uplifting experience that enriches people’s lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit http://www.starbucks.com.
About Global Green USA
Global Green USA, the American arm of President Gorbachev’s Green Cross International, has been a national leader in advocating for smart solutions to global warming including green building for affordable housing, schools and communities for more than a decade. Global Green USA has influenced more than $20 billion for green building projects and educates millions of people about climate friendly solutions through its annual Red Carpet/Green Cars Oscars campaign. Global Green is also leading efforts to help rebuild a green New Orleans through its Sustainable Design Competition and green schools initiatives. To learn more visit http://www.globalgreen.org.