client: Zoom Media
Industry Leader Dominates Nightlife Media Sector;Expands To over 100 Locations and Targets 500 by Early Spring
NEW YORK, DECEMBER 12, 2007- Zoom Media & Marketing, a targeted Out-of-Home media provider, announced that it has dramatically expanded its digital billboard footprint to over 100 installed locations in New York, Chicago, and Los Angeles, and is rapidly expanding this initiative over the next 90 days to include the nation’s top 10 DMAs and 500 locations.
The announcement was made last week at Zoom’s official digital launch party held at Libation, the popular New York City club. With close to 200 media buyers and planners attending the event, Zoom used the party to showcase the power of its expanded network including giving away two round trip tickets to London – with four nights of accommodations – to attendees who accessed a specific Web site advertised on the digital network.
“We are very excited that advertisers have been so receptive to our digital initiative and look forward to giving them even more national reach,” said Dennis Roche, President of Zoom Media & Marketing. “It’s clear they see the value of the network – which is in some of the hottest locations in the country including the East Village in Manhattan, Lincoln Park in Chicago, and West Hollywood in LA – and understand its impact in reaching the highly prized 21-34 year old demographic.”
Roche noted that while Zoom announced last August its intention to have 50 popular nightclubs and restaurants installed with digital billboards by November, the company doubled that number due to client interest and venue adoption. To date, Zoom has signed over 250 contracts with venues across the top 10 DMAs, and has begun installing in Philadelphia, Dallas, and Houston, with Miami, Boston, Washington, and San Francisco to quickly follow. Zoom also expects the pace of contracting and installations to continue to increase in the coming weeks.
Zoom already has over 10,000 fixed billboards in over 2,000 bars and restaurants nationally, as well as an extensive experiential business that conducts hundreds of promotions each year. “The combination of our digital billboard network with our other marketing assets has established Zoom as the dominant player in the nightlife media industry,” commented Roche.
Initial clients in the Zoom digital network include the CW program “The Reaper,” the DVD promotion for the movie “Knocked Up,” Saab, Visit London, and Ubisoft. “We’re also in discussions with several major advertisers who are interested in using the network in early ’08,” commented Roche.
Flexible Advertising & Venue Content
Featuring a variety of venue content and advertising messages, the digital billboards are 37 to 50” LCD panel displays that are networked by a broadband internet connection to Zoom’s central advertising server. The digital boards offer a very flexible advertising schedule, allowing advertisers to place ads by venue or day part as well as change and customize ads remotely. Additionally, they show full motion video in high definition and are capable of displaying everything from movie trailers and commercials to animated content that’s typically only available via the web.
A key to Zoom’s digital strategy is venue content, which features promotions and specials for the establishments. “We like to say that ‘our venues are our editorial,’” said Roche, referring to the tendency of patrons to spend time at places that reflect their personal taste and passions. “The digital billboards reflect the unique character and ambience of the establishments they are in, and advertisers can have a real advantage when they associate with that personality. So much of what advertisers want to do is be relevant to consumers, and these boards accomplish that.”
About Zoom Media & Marketing
Zoom Media & Marketing operates in an indoor network of over 6,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 48,000 billboard locations throughout North America, Zoom is owned by Telemedia, a North American media holding company. For more information, visit www.zoommedia.com.
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