Proprietary Services
SC TrendMonitor
Demographic, cultural and economic trends are having an unprecedented impact on communications strategy. The SC TrendMonitor helps clients analyze relevant and emerging trends and take advantage of or prepare for consumer and market behavior changes that impact their business. Major shifts - the rise of socially responsible behavior and ethics; the growth of "green" values; and the increasingly empowered consumer have resulted in opportunities and challenges for virtually every company and brand.
In addition, we are proud to partner with Z-plus Partners, the foresight research firm founded and led by Andrew Zolli, to help clients understand emerging futures, invent breakthrough ideas, position for new opportunities, and design innovations that benefit both business and society.
SC “Conscience Marketing” Communications
There is little doubt about the value of corporate and brand reputation as a corporate asset; but with consumer trust of the corporate sector at a low point, consumer and stakeholder acceptance is increasingly linked to socially responsible behavior.
Research suggests that consumer and media awareness of social and environmental responsibility has reached a point where previously unengaged audiences are looking for ways to participate in proactive and positive change. In short, they are letting their conscience influence purchase decisions. Accordingly, Stanton Crenshaw has grouped our best practices in cause, wellness, and environmental marketing to leverage the learnings, experience, and third-party expertise inherent in our most successful programs.
SC/Marketing Well
SC/Marketing Well helps clients align corporate and brand values, as well as behavior, with the expectations and needs of stakeholders, customers, and communities. We work with third-party experts and not-for-profits to develop customized strategies and ownable initiatives in the areas of health and wellness; cause marketing and social responsibility.
SC/Marketing Green
Issues surrounding global climate change, carbon footprint, and responsible use of natural resources are in the spotlight, and they are here to stay. Many companies are seeking counsel and ownable tactics that can help them do business in an environmentally responsible and socially conscious fashion, and to communicate that commitment appropriately.
Building upon several successful environmental communications programs, Stanton Crenshaw has created SC/Marketing Green. Leveraging our technology heritage and adding new expertise in "green marketing," we offer services, counsel, and expertise to assist clients who wish to adopt and communicate environmentally responsible practices, develop proactive "green" initiatives, and build positive equity among consumers, stakeholders, and third parties.